B2B Sales in a Day

A unique focussed one-day course for B2B businesses to help turn your customer-facing team members into effective sales people – even if they have had no previous sales training.
B2B sales is getting tougher and more complex in a world where procurement drive all projects to tender

However, many companies don’t have the time – or the budget – for extended sales training and question its value

That creates a divide between the largest organizations and most SMEs

Taking a simpler approach enables us to provide the essentials of complex sales in a one-day course.

This goes at quite a pace – but it is designed to be highly interactive and takes a step-by-step approach to help give people the confidence to:

engage proactively with their B2B customers

achieve the desired result from every engagement

…and get the right result for the business opportunities they pursue.
 

Why Spend Money on Sales Training?

Investing in training typically provides one of the highest ROIs (Return on Investment) of any business activity. So whether it is operational, quality management or technical skills, it all adds significant value and keeps your business at the cutting edge. Therefore, most businesses train their staff in these areas. Yet when it comes to sales, many businesses simply hope that when their people are selling, their knowledge of what you do will carry them through in some magical way. Yet sales is a skillset like any other and sales training will have a major impact on helping to ensure your business success.

What is it Worth to My Business?

Consider the impact if you could improve your revenue by even a few percent. Achieving this by working harder and selling more is definitely worthwhile, though quite an effort. But doing it by improving pricing – usually this goes right to the bottom line, so is far more effective still.

What would your business results be if you could increase your revenue by 5% but keep the cost base the same? If you make on average 15% profit, that is a one third improvement in profit margins.

Nor is this an ambitious goal; most businesses have 5 or 10% in their contingency budget. Can you afford not to?

What is the Proactive Sales Approach?

Proactive Sales is engaging with customers well in advance of any tender arriving. By maximizing the value of the “Golden Quadrant” time to build engagement and trust, your organization will be better placed to:

understand what matters to the customer

build relationships with the people who matter in the customer organization

be able to produce a uniquely valuable proposal to win the business

Because in business, you get nothing for coming second